Created by It’s a 10 Haircare founder Carolyn Aronson, President of It’s a 10 Haircare Jeff Aronson, and dear friend and Hip Hop legend Fat Joe, ReWind It 10 Hair is every man’s solution to at-home hair coloring. This amazing trio of friends, while enjoying dinner, determined the need for high quality, easy to use, modern hair color for men. With 3+ years in the making, ReWind it 10 was made. Focusing on professional-grade Italian formulas that allow men everywhere access to salon-quality results from the comfort of their home or local barber.  

As Jeff and Fat Joe began talking about this initiative with their friends, the network of ambassadors was developed for Rewind it 10. And together with 8 Top Tiered ambassadors- DJ Khaled, Travis Kelce, Jencarlos Canela, Stephen Thompson, Tyson Beckford, and Kevin Creekman, Tank - Carolyn, Jeff and Fat Joe agreed on 3 must haves for Rewind it 10: Ammonia Free, easy to use professional color, and gentle on the skin. The result is Rewind it 10 hair color for your hair, beard or mustache in as little as 5 minutes, leaving you looking 10 years younger!